ZopIM goes for a makeover, Brings IM to your webpages…
ZopIM has been in beta for quite a while now and recently relaunched its homepage. This is definitely a wise move as the previous homepage did not provide much information and is definitely not a homepage geared for a full commercial launch. With this new look, visitors to the site are able to understand the concept they are selling at 1 glance.
Essentially what ZopIM offers is a platform for website owners to communicate to their visitors. The founders believe that this ‘human touch’ to sales processes on e-commerce sites will make the visitor more likely to make a purchase. This may also work great on blogs as blog owners would be able to interact with visitors and can even have active discussions about his blog posts.
By allowing users to implement the system simply by adding 1 line of code, and integrating the technology with popular IM clients such as MSN, AOL & Gtalk, ZopIM is able to greatly reduce the barriers for new users to adopt their technology.
The ZopIM service is currently free-of-charge but I foresee that a premium service pricing package may appear if adoption of the product picks up. This pricing model would definitely make more sense than by purely running the site on a ad-revenue model. There could also eventually be an enterprise version for corporations as this is ultimately the target market ZopIM is looking at.
ZopIM is a direct competitor of Meebo’s “Meebo me” service which also allows website owners to chat with their visitors. ZopIM however is competing on fringe benefits such as the integration of 3rd party IM clients, and superior visitor web statistics. They do, however, have a uphill battle against Meebo which is heavily funded.
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Thanks for showcasing ZopIM on your site. Just like to point out that ZopIM is not a direct competitor to Meebo. I’m a loyal Meebo user in fact.
Meebome is good for talking to friends visiting your blog or homepage while ZopIM is good for talking to customers on your web properties.
Instead of meebo, our direct competitors would be livechat companies such as liveperson.com. However, we’re attempting to solve many problems which this industry faces, such as cumbersome chat interfaces, the need for an operator to be logged in all the time, etc…
oh btw, our current bluish looking website is not going to be permanent. We’re in the midst of revamping the website which involves quite a lot of work, so thats a temporary one for the time being. Check back in about a month for our new(er) look =)